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Storyboard Workshop created these illustrations for an ad campaign directed by TBWA for Jameson. We follow various bartenders from different countries around the world coming to Dublin for ‘The Bartender’s Gathering’. The style used here is TONE which is in a greyscale colour palette and uses minimal shading. This can prove very effective dealing with a tight deadline where there is a need to show lighting and shading. The illustrations display various locations indoors, outdoors both night and day therefore they required the shading and light that the TONE style option we provide can achieve. Closely working with the client (TBWA) on this to ensure their client (Jameson) was satisfied with the progress throughout.