These are character concept designs created by Storyboard Workshop for Laya healthcare directed by TBWA. They were used as place holders for poster designs and concepts they were working on within the company. Prior to getting models for these poses they went with the CONCEPT option we provide. The project was named ‘LAYA DEVICES’ as it was in relation to an ad campaign for their ap. The CONCEPT style option gave the client realistic representations of the characters. Through the use of light shade and full colour a sense of realism is captured. Thus we provided realistic placeholders for the clients poster concepts.