ROTHCO – AIB Built Around Your Life
We at Storyboard Workshop created these illustrations for ROTHCO in an AIB ad campaign “Built Around Your Life”, for their banking ap.
To make these illustrations we used the PIGMENT style option which provides full colour and minimal shading artwork to efficiently display the composition outlined by the client. These illustrations were designed with the premise to display the AIB banking app in everyday life through a digital world type of appearance.
We are following four scenarios of:
- a bus driver checking payslips at the back of a bus on a tablet
- a man walking his dog logging into the app through his mobile phone
- a drag queen using the chat function on the website
- and a woman applying for a mortgage through the app on a tablet in the comfort of her apartment.
Through a series of iterations we attempted to achieve the digital divide between reality and the “digital bank”. We worked with the client to form a sort of shattered polygon effect, using the logo colours giving the impression of how fluid the app meshes with reality and peoples lives echoing the title “Built Around Your Life”.
Furthermore when individuals in the advertisement logged into the app on any device this almost shatter-like effect would initiate. This effect would unfold revealing the digital world they were entering as a representation of the app.
Essentially they’re entering a digital bank through the app. We showed this transition between the images by splitting into both worlds with a mid transition. This enabled both aspects of the app and the digital app world to be present in the one image.
These illustrations visually depict how the AIB banking app works fluidly for people in various locations at any time. As the artwork and title display the term together “Built Around Your Life”.